Do I need a Facebook page as one of my book marketing ideas?
After every author is published, they ask themselves, “How can I come up with book marketing ideas on a budget?”
Social media has become a dominating part of our culture. Facebook has grown to contain 500 million users and a large majority of those people log in daily. Below are the pros and cons to having an author Facebook page.
Easy set up: The steps are very simple, even for those out there that have trouble with computers. Type into your search engine, “create a Facebook Page.” I’ve provided the URL link here. Make sure you read all of Facebook’s Terms and Conditions so you are aware of the rules.
- Choose a category to match the page you’re creating. Make sure you are certain you are creating the page you want so you don’t have to delete it and start over.
- Fill out all the basic information so you’re viewers know exactly what your page is about.
- Study your Administration Panel so you know the most efficient way to maintain your page.
Free: As of now, a Facebook page is free. Now, many of you are probably asking, why can’t you use your personal Facebook page? First of all, your personal page isn’t meant to be a business page. Facebook may possibly delete these accounts, so it’s very important to create a business page!
Easy to manage: Most of us don’t have a lot of time to put toward marketing. We need something that’s easy and functional. I like my Facebook pages for that exact reason. Out of all the social media I use; Facebook is my favorite and that’s because it’s so easy to manage. My page is linked to my personal page and I can quickly post a picture, blog, or piece of information. Facebook has added a feature that allows you to schedule your posts for a certain time and day. I love this because I can schedule several things to be posted throughout the day, week, or month without logging in to do it manually.
Easier on funds: The page is free but there are advertising possibilities available. There’s no one saying you have to do this. I have never promoted a page but I have run a few ads. I like this because I can adjust how much I spend and for how long I want the ad to run. It’s also nice because I can fill out a form to target a certain demographic. I usually leave this form pretty generic so my ad can reach out to a wider number of people.
Far more traffic and interaction for unknown authors. At the beginning of the article I said there were well over one hundred million people on Facebook. This is fantastic for an unknown author. This is where an ad is worth the money. Ads and promotions reach beyond your friends. My goal (when running an ad) is to reach out to fellow authors, writers, and book lovers. The more people that like my page the more people become aware of me as an author and my books!
Great for conversations and interactions with fans. This is where websites aren’t as functional. Facebook is a platform that allows for instant communication. With so many people searching Facebook, the odds of an author being noticed has better odds. With a website, they would have to be searching for you. I also love communicating with my fans on Facebook, where it’s effortless and easy.
Advertising. I’ve already touched on this above. There are plenty of ways to advertise your books on Facebook. One of my favorite book marketing ideas is taking pictures. For those of you out there with the time, videos could also be posted and viewed.
- You don’t own your page. It and can be deleted or the settings can changed as Facebook wants. If Facebook’s rules (terms of service) are broken the page might be deleted. The user might even be band from Facebook.
- Design: Facebook users all have the same presentation. This is where a website is beneficial and allows for subtle marketing in your website design and set up.
- Can’t place book orders: Readers aren’t going to be able to buy books directly from this social platform. It’s important to remember Facebook is a marketing tool for information, not for actually selling books.
- Search Engines: Search engines find websites over Facebook business pages.
If you want more information on Hunt Books please visit and like my Facebook page: https://www.facebook.com/huntbooks.
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